A Brief about Creativity and Innovation Support Unit

 

Creativity and innovation are two concepts that are often used interchangeably, but in reality they are very different. Creativity is the ability to come up with new ideas, while innovation is the process of taking those ideas and turning them into something useful. While creativity is necessary for innovation to occur, it is not sufficient alone. Innovation requires a combination of creative thinking, problem solving, and risk-taking to move an idea from concept to reality.

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